Robinhood Markets US Online Privacy Statement
Effective Date: January 7, 2025
At Robinhood, we take privacy and security seriously. This Robinhood Markets Online Privacy Statement (the “Privacy Statement”) outlines how Robinhood Markets and its affiliates (collectively, “we,” “our,” or “us”) process the information we collect through our website, mobile apps, and other services or interactions that include an authorized link or reference to this privacy notice in the United States except in contexts where you are applying for or obtaining certain financial products or services. This Privacy Statement does not apply to information that we collect about individuals who apply for or obtain our financial products and services for personal, family, or household purposes. For more information about how we collect, disclose, and secure information online when you apply for or obtain those financial products and services, review our Robinhood Financial Entities US Online Privacy Statement. This policy also does not apply to Sherwood Media, LLC.
Select the link in the following list to jump to the applicable section, including to review additional state-specific privacy disclosures that may be relevant depending on where you reside and the nature of our relationship with you.
We collect information you provide when you use, or apply to use, our Services or otherwise engage or communicate with us, such as:
As is true of many digital platforms, we also collect certain information about you automatically when you use our Services, such as:
We also obtain information about you from other sources as described below.
We use the information we collect for purposes described below or as otherwise described to you at the point of collection.
We are committed to maintaining your trust, and we want you to understand when and with whom we disclose information about you. We disclose (or permit others to directly collect) information about you in the instances described below.
We may also use and disclose information with others in an aggregated or otherwise de-identified form that does not reasonably identify you.
We and third parties may use cookies, pixels, device identifiers, and similar technologies to collect information from and about your use of our websites, apps, and other online services or interactions, including when we use third-party advertising and analytics services to better understand your online activity and serve you targeted advertisements. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent, links clicked, conversion information, and other internet and electronic activity information and device information. We and our third-party partners use this information to, among other things, analyze and track data, determine the popularity of content, and deliver advertisements targeted to your interests on our website and other platforms, as well as to provide advertising-related services to us such as reporting, attribution, analytics, and market research.
Information collected and processed by these partners is subject to those partners’ own policies. For example, we may use Google Analytics for the purposes described in this section. Information collected and processed by Google is subject to Google’s policies, including their Privacy Policy. You can review Google’s Privacy Policy linked here: https://policies.google.com/privacy, as well as the “How Google uses information from sites or apps that use our services” article linked here: https://policies.google.com/technologies/partner-sites, for information about how Google processes the information it collects.
The information that is collected may be collected over time and combined with information collected on different websites and online services and across your devices, including to deliver targeted advertising to you, both on and off our websites. For more information about targeted advertising, including to learn about options for opting out of having your web browsing information used for targeted advertising purposes, please visit www.aboutads.info/choices. You should also review your mobile device settings and controls for features that allow you to opt out or opt in to having certain information collected for behavioral advertising purposes.
You may also have additional rights under state laws. For more information, review Additional US State Privacy Rights.
How to control your communications preferences: You can stop receiving promotional emails from us by clicking the “unsubscribe” link in those emails.
Cookie controls: Many web browsers are set to accept cookies and similar tracking technologies by default. If you prefer, you can set your browser to delete or reject these technologies. If you use a different device, change browsers, or delete the opt-out cookies that contain your preferences, you may need to perform the opt-out task again.
This section provides additional details about personal information and the rights afforded to residents of certain US states under applicable state laws (collectively, “State Privacy Laws”). Please note that these State Privacy Laws do not apply to all personal information that we collect and process. For example, they do not apply where personal information is governed instead by federal financial privacy laws, such as the Gramm-Leach-Bliley Act (“GLBA”). To learn more about your rights under GLBA, review the Robinhood Financial Entities US Online Privacy Statement and the GLBA-financial privacy notices linked therein.
Subject to certain limitations and exceptions, these State Privacy Laws provide their residents with certain rights. Depending on the state in which you are a resident and your relationship to us, and subject to the limitations provided in these State Privacy Laws, you may have the right to:
The categories of personal information we collect (and have processed over the past 12 months) include: identifiers (such as IP address), internet or other electronic network activity information (such as website usage and engagement with promotional messages and ads), inferences, and as otherwise described in Information We Collect And How We Collect It. We do not knowingly collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
For more details about the information we collect (including the categories of sources of this information) as well as the purposes for processing, review Information We Collect And How We Collect It.
We disclose this information with the categories of third parties described in Disclosures of Information. The following table describes for each applicable category of personal information collected that is subject to these State Privacy Laws, the categories of third parties to which such information has been “sold” or “shared” (i.e., shared for targeted advertising) over the past 12 months.
Category of Personal Information | Categories of Third Parties |
Identifiers, Internet or other electronic network activity information, Inferences | Advertising and marketing partners, social networks |
We do not knowingly “sell” or “share” personal information about individuals under the age of 16.
Where applicable, to exercise your right to opt out of “targeted advertising,” “sharing,” and “sales” of your personal data by visiting our websites with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only. We do not currently take action in response to “do-not-track” signals transmitted by web browsers. Depending on the state in which you reside, you may make a request to exercise your rights to confirm, access, correct and delete your personal information under applicable State Privacy Laws by sending an email to privacy@robinhood.com.
We may verify certain requests by asking you to provide information that matches information we have on file about you. You can also designate an authorized agent to exercise these rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.
Depending on the state in which you are a resident, if Robinhood is unable to satisfy your request to exercise a right available to you under applicable State Privacy Laws, you may be entitled to appeal our decision by emailing privacy@robinhood.com.
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Statement.
We do not knowingly collect or solicit any information from anyone under the age of 13. If you reasonably believe that we might have information from a child under 13, please contact us at privacy@robinhood.com.
This Privacy Statement will evolve with time, and when we update it, we will revise the "Effective Date" above and post the new Privacy Statement and, in some cases, we provide additional notice (such as adding a statement to our website or sending you a notification).
If you have questions about this Privacy Statement, contact us at privacy@robinhood.com.